As if we needed another excuse to have margaritas – Hornitos Tequila is taking a stand for marginalized people. Hornitos Tequila is a leading premium tequila brand founded on the belief that nothing great ever happens without taking a chance. They’re putting their money where their mouths are and backing marginalized nonprofits and creatives.
Each year, Hornitos partners with a different nonprofit organization to aid in their fundraising efforts. In order to spread awareness to their nonprofit partners, they create contests, PR stunts and marketing campaigns plus they donate a portion of all sales directly to each partner.
Hornitos is rooted in the belief that we must take chances for a brighter future. Their founding family crossed the border from Mexico to the United States, taking their shot to become the first family to bring tequila to the U.S. market. Now, they’ve created A Fair Shot, partnering with The League of United Latin American Citizens (LULAC Institute) and We Are All Human (WAAH) to empower and support aspiring immigrants on their journeys to citizenship.
Grants for Marginalized Creatives
Hornitos has also recognized that the creative world has long lacked equality in its representation of creators of color and LGBTQ+ people. Which leads to a predominantly straight, cis, and white industry and one-sided perspective in media production.
Hornitos created “The Shot Fund,” a multi-year, investment platform dedicated to empowering creative entrepreneurs taking shots at trailblazing ventures in their careers. As part of “The Shot Fund,” Hornitos is committing to fostering the professional development and success of diverse and influential creatives.
In order to aid in advancing marginalized creative Hornitos partnered with GLAAD and screenwriter hub The Black List to take a step forward in fostering diverse representation.
In their partnership with GLAAD, Hornitos and NewFest worked together to create the #TakeYourShot Award which included a financial grant for a first-time filmmaker.
In 2021 Lyle Kash, a queer American transgender filmmaker was the first recipient. Lash formed T4T Productions, a collection of artists committed to putting trans people in front of and behind the camera lens. Under T4T Productions, Kash wrote and directed his debut film, DEATH AND BOWLING, starring an almost entirely transgender cast. The film had its world premiere at Outfest in 2021 and continues to travel the international festival circuit.